News - April 30, 2025

FOR IMMEDIATE RELEASE: April 30, 2024

CONTACT: Mary Maude Davis | 615.780.3373 | MaryMaude.Davis@FinnPartners.com

Goodwin Living™ Appoints David Taylor Vice President of Sales

Alexandria, VA – Goodwin Living™, a faith-based, not-for-profit, senior living and healthcare services organization in the National Capital Region, announced the appointment of David Taylor as the newly created role of Vice President of Sales. In this role, Taylor is responsible for ensuring strong occupancy at all current Goodwin Living senior living campuses and successfully launching future campuses that welcome older adults to benefit from the Goodwin Living mission to support, honor and uplift older adults.

“Following a national search, David stood out for his proven success in achieving and sustaining high levels of occupancy at existing campuses and in leasing up new campuses ahead of budget and schedule,” said Lindsay Hutter, Chief Strategy & Marketing Officer. “We are particularly grateful that David understands our market, different types of financial models in our field and especially the life care, entrance fee model in senior living that he is familiar with from his prior tenure at Goodwin Living. We are excited to welcome David, who has a heart for older adults, back to the Goodwin Living family in this new role.”

Goodwin Living currently owns and operates three senior living communities: Goodwin House Alexandria, Goodwin House Bailey’s Crossroads and The View Alexandria. In March of this year, faith-based, not for profit Forest Hills of DC affiliated with Goodwin Living. Goodwin Living is also in the early stages of developing a new life care, entrance fee community in the west end of Alexandria, adjacent to The View Alexandria, and has plans for a future community in Loudoun County.

“I am thrilled to join the Goodwin Living team, an organization dedicated to enriching the lives of older adults,” said Taylor. “I am eager to contribute as a strategic partner and support the continued growth and impact of this remarkable organization. Together, we can make a meaningful difference in the lives of those we serve.”

Taylor brings 15 years’ experience in sales to his new role. He previously served Goodwin Living as Director of Marketing for Goodwin House Alexandria from 2014-2017. Most recently he served as Director of Sales for Woodleigh Chase, where he led the ground-up sales efforts for the new community, exceeding pre-sales goals ahead of schedule. Taylor is a graduate of James Madison University with a Bachelor of Science degree in Communications Studies.

For more information on Goodwin Living, please visit GoodwinLiving.org.

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About Goodwin Living™ (GoodwinLiving.org): Goodwin Living™ touches the lives of thousands of people every day through its range of senior living communities in Northern Virginia and Washington, D.C., specialized healthcare services, community partnerships and philanthropic endeavors. With a mission to support, honor and uplift the lives of others (specifically older adults and those who care for them), Goodwin Living leads the way in expanding the places and ways we can all thrive and find purpose as we age. Older adults will discover options that meet them where they want to be, and those options are managed and provided by team members who represent more than 65 countries. Goodwin Living has been a Washington Post Top Workplace every year since 2019 and was named the #2 Top Workplace for 2024. Get more information at GoodwinLiving.org or by following Goodwin Living on Facebook, Instagram and LinkedIn.